The number of people spending more time on their screens has improved. Whether it is for communication, entertainment, or acquiring information, mobile devices are constantly in people’s hands. For businesses, this presents a great opportunity. It is a more effective way of advertising as people will be in constant contact with your services or products.
With that said, many businesses are already taking advantage of mobile advertising. This creates a lot of competition, especially for those new to this concept. The good news is that with the right strategies, it is something that can be very efficient. Let’s check what are some of the best practices and how to get the best out of mobile advertising according to Smartyads.
Top trends for 2024
There are so many ways of advertising. Placing mobile ads has so many advantages. For starters, the audience is wider and broader. The chances of a customer interacting with an ad are higher when it is visible on their phones. Another advantage of mobile advertising is that it is easier to adopt. It is equally effective since many people possess smartphones. This means you can attract customers from different parts of the world.
It also provides a direct chain of communication for businesses and customers. This leads to better-personalized interactions, something necessary for fostering good relationships with customers. So what are some of the trends you can expect in 2024?
Playable ads
One of the trends to not miss out on is gamification. Creating ads that offer a gaming experience will encourage users to buy a product. It provides an immersive experience. As a result, more companies are looking for ways to incorporate this into mobile ads.
Actually, according to The Daily Mail, many people spend nearly 5 hours daily on their mobile devices. This takes mobile ads to another level. There are other ways of utilizing this tool including:
- Quizzes
- Quests
- Challenges
The goal is to enhance storytelling. It is also crucial to provide a laid-back experience when viewing campaigns.
Social media
Various features such as livestreaming present a great opportunity for businesses to involve customers in their brands on social platforms. With over 5.17 billion people using social media platforms, it remains a great platform for placing ads. It is a great way to share updates.
Short form videos
While videos are a more interesting way to engage with customers, the duration matters. Many customers are more likely to go further down the sales funnel when you use short video formats. These should be packed with enough information and good storytelling. Anything that is over 2 minutes may be considered too long depending on the target audience.
Interactive ads
Long gone are the days when viewers could only watch a video. Now ads are going a step further to incorporate a way for users to also participate in the experience. Marketers understand that by providing more interactive experience, users are more likely to form a deeper connection with a brand. Some ads allow users to tap on different icons while watching an ad.
Chat bots
Nothing says real-time customer interaction like chatbots. The latest bots on the market are virtual assistants. With their ability to learn and mimic human emotions, they are able to provide assistance. They have become a crucial component in modern marketing. Cat bots can answer customer queries and thus enhance overall customer service.
Best practices and examples
Creating a good ad is always challenging. It requires careful planning and an understanding of what your audience needs. Some things that can enhance the results include:
- Understanding your audience
- Monitoring campaign performance
- Using the right platforms
- Creating high-quality interactive ads
Here are a few examples of companies that have used successful mobile advertising campaigns. Let’s check a few prominent and popular services:
Netflix
The online entertainment giant has succeeded because of ads. With an impressive 54545 made in 2023, it is no surprise that Netflix has one of the best mobile ads. The company uses some of the latest technology to enhance mobile ads.
The sheer creativity behind campaigns has left a significant impression on many subscribers. Ads are infused with a perfect balance of intrigue and adventure, key elements in capturing a customer’s attention. Something that Netflix does particularly well is providing seamless navigation for customers using mobile devices.
Sony
Creating a unique experience for an ad is what Sony does best. Following the release of Peter Rabbit, the company decided to create a playable ad that was specific for mobile users. Sharing it with all mobile platforms is a great way of ensuring it reaches a bigger audience. Because it was playable, many participated in the gaming experience. This also formed a deeper connection with people watching the movie.
Customers want to know what others think about a product or service. That is why many look at reviews of people buying a product. Another thing that comes close to reviews is polls. Instagram has created a way for users to integrate a poll within an ad.
A poll is a creative way of promoting user interactions. This pushes the experience to another level, encouraging users to share the activity with others. For this to work, it involves a certain level of creativity. For instance, if you have two products, placing them side to side makes it easier for visitors to select which one they prefer.
Final thoughts
Staying ahead with the ever-changing landscape in advertising is important. It requires businesses to remain innovative in an attempt to captivate customers. Knowing how to leverage mobile ads allows you to continue making better decisions that revolve around customer interaction.
Going forward, it is evident that mobile ads are not something to ignore. The impact they have on customer conversion rates is unprecedented. As more tools become available, staying up to date with the latest trends will make a difference in the number of customers you convert. As smartphones evolve to add more capabilities, so will mobile ads change to provide a more interactive experience for users.
